“You wouldn’t have liked me when I was younger.” It’s a phrase I taught myself to say as I made it through my 20s in Midwest America, riding my bike across Ames, IA, where I was a graduate student in History at Iowa State University. I later moved to Japan, meeting Anglophones from around the world as we taught English in stuffy community centers and schools without HVAC systems. I made friends and they came and went as friends do, the transitory social graces of living without living in a specific place. You make friends long enough to sleep on their couch or their floor or hope they don’t steal your stuff while you’re sharing space on the floor of a ferry between Osaka and Takamatsu. I came back to the States and researched and worked at the University of Minnesota, developing the odd bonds that scholars do: that trust of leaving out on a soggy bar table the archival material you spent months searching archives for and tens of thousands of dollars in transportation fees and visas to acquire, hoping your colleague won’t spill a lager over your papers, or heavens forbid, your laptop that you haven’t backed up in a year. But oddly enough, the friends who I trusted the most and talked to the most, were the home league players from my ESPN and Yahoo leagues, tracked down in 2007 in some poorly run message board. We called. We texted. We met up. Some of them helped out in Tout Wars. Some wrote for KFFL. Some stole your money and you didn’t talk to them again. I didn’t care if I got scammed out of $15 at the local restaurant trying some gimmick food that tasted like greased bike wheels, I’d still go back and try the black garlic truffle fries. But if you stole the pot money  — no not that kind of pot; I’m talking about the league pot — hoo, there was a special place in Hades for that guy. 

But along the way — from Minneapolis to Ames to Takamatsu and back to Minneapolis — I learned the most valuable lesson in playing fantasy sports: thinking differently. And, actually, I didn’t have to learn it. What I had to do, actually, was unlearn what society had taught me. Turns out, fantasy sports was all about mindfulness. 

Mind Over Matter

I got familiar with telling people “you wouldn’t have liked me when I was younger” because when I was 23 — fresh out of undergrad but still not knowing who I actually was — I got into meditation. I still have the books about contemplating your death, thinking about impermanence, and the transience of the world. And meditation and mindfulness helped me be a better human out in the world. But, after a few years, I stopped “showing up” for mindfulness. I was consumed in research. I read entire academic books in 2 hours; wrote 5+ page reports on them in another hour. I cut off most of my friends in real life. Sure, I had coffee friends and school friends and fantasy sports friends and that kind of stuff, but for the most part, I reveled in my ability to churn out data at a fantastic rate. I learned Japanese. I researched in Japanese historical archives. I wrote 400 pages on Japanese baseball using Japanese sources as my foundation. All the while, I raised 3 kids, had a house, got married, had a bunch of other things. Oh, and my mom died from a horrible chronic disease. After her death, I took one day off of teaching and was back in the classroom and research rooms the day after. I didn’t understand why I shouldn’t be reading more, or processing more data, or churning more documents, or expounding more. 

Sounds like I think differently, right? Turns out, it was all-natural. I discovered this past spring that I’m autistic. I’m in great company: Elon Musk, Anthony Hopkins, Dan Akroyd, David Byrne — all autistic. Autistic people aren’t great at social cues. In fact, our default setting is “no expectations.” Unless we trust you, autistic people will “mask” their way through social interactions with you. We naturally have a limited ability to understand what you want us to do in a social setting. I remember my chronically ill mom’s beloved African Grey parrot being put to sleep; as my family cried along with her in the vet’s office, the vet looked at me and asked if I was OK. I was completely stoic; “The Universal,” a song by Blur, went through my head constantly. I nodded that I was fine. I knew why everybody else was crying. But me? My emotions were in the form of a song in my head. Autistic people love data. Autistic people love research. We also have (generally speaking) no expectations. Especially in my corner of the autism neurotypology, we are keenly aware of social pressure and marketing. Why do you think Sir Anthony Hopkins is such a great actor? He’s a phenomenal mimic; a method actor extraordinaire. He’s a tabula rasa awaiting a character to be implanted upon it. 

Data. Research. Expectations. Suddenly, you’ve got the pathway to succeeding at fantasy sports. Are you ready to think differently? 

The Hidden Rules of the Game

By now, you might be asking yourself, “EWB, why aren’t you putting a bunch of data up here? Why aren’t you giving me a player to fade?” Well, that’s because those things are great, and Rudy’s already done that for you in his rankings. What he hasn’t done for you — and what the value of the writers on this site bring to you — is how to think differently. Don’t trust me? That’s fine. I have trouble trusting myself sometimes. Then how about we break down award-winning fantasy sports / gambling Olympian Jonathan Bales’ recommendations? 

Jonathan Bales is a co-founder of FantasyLabs, a frequent writer for DraftKings and other fantasy sites, and has published several books on fantasy sports. Last October, Bales wrote a blog in his substack about how to win games, whether they be fantasy sports, free throw contests, pushup contests, tennis contests, or rock-paper-scissors contests. If you read the above section, you can probably surmise that “Yes, Blair has read enough of Jonathan Bales to summarize everything for you.” And the takeaway is this: yes, data and knowing the rules of the game are important. But that’s only the first stage of the battle. The winners focus on magnitude of the win, and they win via thorough non-data examinations of the social aspects of the game. Bales calls this the “hidden rules of the game.” 

Here’s a quick summary of Bales’ article that he provides: 

Jonathan Bales Summary

Now, instead of detailing every principle, let’s think differently and categorize the principles. We don’t need to over-state this; general categories and overlap are fine.

  • Data Principles (4 Total):  1, 2, 3, 10.
  • Time Principles (5 Total): 1, 2, 3, 9, 12.
  • Social Principles (9 Total): 2, 4, 5, 6, 7, 8, 9, 11, 12.
  • Process Principles (12 Total): 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12.

Wow! It’s like data is just one factor in a continuum of factors that are important to fantasy sports. In fact, Bales contends that you should be spending the majority of your time developing your process by understanding the social processes of how other people expect you to play and then finding your own path towards greatness. Data is the key, but your process is the vehicle. 

Process is the Vehicle

This is where we start thinking differently. This is where I come in not as a guide for how football players will play, but as a guide for how you should play fantasy football

Let’s examine some of Bales’ principles for winning games: 

Bales: “One way to get started on the right track is to work backwards. If you’re going to win a specific game, what sorts of things need to happen? What does the path to success look like? If you put a little thought into possible end-games, you can sometimes reverse-engineer a formidable plan-of-attack by working within the rules to eliminate potential scenarios that don’t lead to favorable outcomes for you.”

  • Process: Start by looking at the end of your draft. Find the sleepers you want to target. I illustrated this in my piece on How to Win an Industry Fantasy Football League. In Bales’ article, he provides the examples of champion chess players, who think of their end game first and then work backwards. For fantasy football, you can evaluate which positions can be exploited in the market to your advantage. 
  • Data: I know I told you to Draft a Fine Tight End. However, there are a lot of high variance tight ends available in the later rounds of the drafts this year. Rudy projects nearly 15 TE to garner 15% of their team’s target share, with around 25 TE total likely to take 10% of their team’s target share. This is important because the likes of Evan Engram and Rob Gronkowski are looking at as many targets as the likes of Sterling Shepherd, Jaylen Waddle, Corey Davis, and Darnell Mooney. You can look at this data in two different ways: the first is that you can fade TEs because late-round TEs are nearly as valuable as your WR3-5 spot. The flip side of the data, is that you can look at the receivers listed above as your late targets — they hold WR1/WR2 spots on overlooked teams that could break out. These are the kinds of players that are likely to exceed their projections if they claim a secure WR1 position either through coach favor, injury, or other contingencies. 

Bales: “In games, it’s not what you know. It’s what you know that others don’t.”

  • Process: Did you know that Rudy’s rankings incorporate everything from home/away splits, coach play call preferences, game usage, and weather factors? Now you know that, and the other players in your league don’t know that. Did you know that the optimal lineup works less than 50% of the time at most (and even less in baseball)? This is the power of being contrarian: it’s OK to have hunches, and it’s OK to follow hunches. You just need to use the data to help be critical of your hunches. 
  • Data: Russell Wilson had a tough second half to 2020. Donkey Teeth practically laughed at me when I listed Russ as my #2 QB going into 2021. But did you know that Russell Wilson had nearly the same second-half points as Patrick Mahomes? Now you do. You have no problem drafting Mahomes as QB1, right? Did you know that Russ’ previous offensive coordinator actually favored the run? And his offensive coordinator this year was the passing game coordinator for the Rams when Jared Goff was putting up top 5/top 10 passing yards numbers? Those are the types of data that you can find with simple Google searches — and simple Razzball searches! — that lead you to your winning edges. 

Bales: “The hidden rules of any game can be discovered by thinking outside-the-box, working backwards from success and considering what sorts of decisions tend to lead there or theoretically increase EV and win/success probability…It’s worth pointing out here that an almost necessary consequence of playing games through the lens of hidden rules is that your approach will be contrarian, viewed as unorthodox and, very often, foolish by the majority of your peers. And guess what? Sometimes, your methods will be foolish. That’s a pill you’re going to have to swallow.”

  • Process: This is where the Razzball writers come into play. We all have different strategies. Some of them are more thought out than others. Some of them are more data-driven than others. Some of them are driven by detailed video research, and some of them are just jokes. But you can see the effects of groupthink on the majority of fantasy football players: people will grasp to small sample sizes, or they reject any data or process that doesn’t automatically confirm their beliefs. 

I’m going to break out here and say it clearly: thinking differently results in pushback. This is where mindfulness is key. You can’t expect good outcomes every time. Even the greatest players lose. OK, Floyd Mayweather didn’t lose. But we’re not playing a game in a one-on-one combat sport; we’re looking at 50+ players crashing into each other for an hour on a field where all sorts of things can go wrong. And that’s OK. Nobody can predict the future perfectly. But you can organize your processes such that you’re more likely to win big games. Nobody will remember if you have a 10-2 regular season fantasy record if you lose to the 8-8 team that eeked into the playoffs but had all their players hot at the same time. Who walks away with the trophy in that situation? The fantasy manager that found the hidden rules wins, right? 

So yeah, you probably wouldn’t have liked me when I was younger. I thought differently. I won a lot of games. I thought it was some sort of superiority complex. In reality, it was just me not knowing who I actually was. So I fixed my process. I got mindful of myself, and mindful of my games. I love research. But the social engineering behind the games is really where you need to focus to succeed in fantasy sports. So, the next step is to start unlearning, and thinking differently, and being OK with being unorthodox. Elon Musk. Anthony Hopkins. David Byrne. None of them are “normative,” at least not in “normative” society. But if you’re willing to think differently, to suspend expectations, and to work on your process as a complement to your data, then there’s no stopping you. Whether it be fantasy sports, or games, or life: the future is in your hands. 

  1. JB Barry

    JB Barry says:

    Great read Blair!

    • everywhereblair

      everywhereblair says:

      Thanks JB! [insert fist bump emoji]

    • Jolt In Flow says:

      I second this comment; great read.

      Honestly, I just got into a research role at work. I’ll be using this info (the process, not the football) for my job as it’s a giant change for me.

      You’ve had a crazy life already. Super glad you’re around doing Razzball.

      Thanks EWB,


      • everywhereblair

        everywhereblair says:

        Congrats on the research role!

        Yeah, there’s always the approved “process.” And Bales notes that it’s *essential* to know the process and rules of the game. This is true of any company or workflow. I mean, my wife is a nurse, and her entire job is dictated by workflow.

        But something I learned in my PhD studies, is that even among *very smart* people (and smartness is used loosely; I always thought of myself not as smart but just good at monetizing my ability to research and write quickly), groupthink still exists. We see this in business and finance and fantasy sports. And groupthink and consensus is necessary — otherwise how would society operate? We need some sort of common ground to build from. But within those rules, we need to know where the boundaries are, and how we can push them and nudge them and see where there’s holes or inconsistencies or room for growth. And that’s what Bales talks about so eloquently — better than any of my PhD advisers did — is the ability to know both the normative AND the non-normative, and that when you’re in game mode, you need to deploy the non-normative to find the hidden edges that will thrust you to the top.

        Thanks for the support as always Jolt!

  2. frankgrimes says:

    I don’t like you now!
    How dare you write an intelligent piece for fake football purposes…

    • everywhereblair

      everywhereblair says:


      I was gonna put fart noises all throughout the piece but it just seemed too Razzballsy.


      • frankgrimes says:

        Haha since I’m in the midst of the slowest razzbowl draft in history I read the Bales article too. I’m getting on a plane soon so fun rabbit hole to go down… thanks!

  3. Son

    Son says:

    Chefs kiss

  4. John W Polosky says:

    Great insights. Thank you for posting this

    • everywhereblair

      everywhereblair says:

      Thanks so much for your support!

Comments are closed.